[ This article explains why we say Govinda thrice each time (“Govinda, Govinda, Govinda”) when we climb the Tirumalai hills although that Lord is Srinivasa or Venkatesa and it seems that the name Govinda appears to have no connection with the names of the Lord of the Tirumalai Hills. This articles starts with details of the five forms of our Lord’s manifestation, then refers to why archai is suitable for us, then goes on to refer to 3 Govindans, and how they relate to Tirumalai and concludes with quotes from NammazhvAr and AndAL. Words in Italics are what occurred to this translator- AdiyEn on reading this article and may be ignored; errors are adiyEn’s responsibility and kshamikkaprArthikkirEn ] . Our Sastras say that our Lord Sriman Narayanan manifests Himself in five forms: param, vyUham, vibhavam, antharyAmi and archai. Let us see in some detail about each of these forms: 1. Param: In this, our Lord sits in the form of Paramapada nAdhan or Sri Para VAsudevan in paramapadam or Sri...